We want anyone to get the right services and support at the right time to help their recovery and enable them to live with their mental health problem.

We want public services to meet people’s needs, high quality services that are available as soon as they are needed.

We want local Minds to lead the way in creating excellent local services, reaching more people across England and Wales than ever before.

Excellent local services

Fighting for better crisis care

Our research in England found:

Only 1/3

of people using NHS crisis care services were assessed within 4 hours.

4 in 10

mental health trusts have staffing levels well below established benchmarks.



of people in crisis got a choice of treatment.

It feels like I literally have to have one foot off the bridge before I can access service.
I needed a safe place – somewhere where I could not seriously harm myself.
Support the crisis teams – if they are in crisis themselves they can’t help us.

What we've done

We wrote to every Clinical Commissioning Group (CCG) in England and raised our concerns.

  • We told them crisis care services were under resourced and over stretched.
  • We asked them to do more to raise the standard of crisis care in their area and commission the things people told us they need.

We put our research on our website so people could find out the state of crisis care in their area.

340 people

emailed their MP to ask them to champion crisis care with their CCG.

We reached 40% of MPs in England.

In early 2013, we went back to each CCG and:


said they were aware of our campaign.


of them said they wanted to make improvements.

  • Since then, there has been increasing national debate about access to crisis care.
  • Our evidence has been instrumental in promoting a national commitment to change and the beginnings of better local crisis care.

Local Minds

Our goal for excellent local services includes our local Minds too. People say they support them in many different ways.

The ability to engage with life again.

Participating in meaningful activities.

Getting back into paid work.

Enjoying simple pleasures.

There are over 150 local Minds in England and Wales. They support over 1/3 of a million people, including:


through information services


through psychological therapies


through advocacy

Our local Mind Chief Executives are responsible for


members of staff and



We’re supporting our Chief Executives to work collaboratively to make sure they can continue to deliver excellent services.

By coming together and sharing good practice, we are definitely stronger.
Tracey Price, Director of Mind in Pembrokeshire and Carmarthen.

We’re creating partnerships to help local Minds develop and grow. For example, in Cumbria and the North East

Local Minds

the Northern Rock Foundation is helping 15 local Minds to develop services and secure new funds.

We’re opening doors for anyone with mental health problems so they can participate fully in society by reducing stigma and increasing opportunities to get involved.

We want anyone with mental health problems to be equal citizens in our society, and to be confident in disclosing their mental health problem too.

Enabling social participation

By fighting discrimination...





The Institute of Psychiatry, King’s College London, recorded an

11.5% decrease

in average levels of discrimination reported by people with mental health problems.

This time period covers the whole of the first phase of Time to Change, our joint anti-stigma campaign with Rethink Mental Illness.

Time to Change works with the media too.

Over 190 people who work in industries including journalism and broadcasting said they would discuss and report more accurately about mental health thanks to their work.

Help from our members...

Some of those experiences came from our members. Getting involved with Mind as a member has a huge impact on peoples’ lives.

Through Mind membership I had the first opportunity to talk openly about mental illness... a life changing experience.

Using the Welsh language...

Mind works in England and Wales. It’s essential we’re talking in a language everyone understands. One way we do this is by creating bilingual documents.

Welsh Example
Welsh Example

Another way we do this is by using Welsh to train our media volunteers.

Thanks to funding from Estyn Llaw, 11 people now have the confidence to speak out in the media in Welsh.

We have over 250 media volunteers in England and Wales who talk about their experience to journalists.

In government...

Four Members of Parliament, who we've worked with closely, bravely talked about their own mental health in the House of Commons in June 2012.

In Wales, four Assembly Members followed suit and initiated a debate in the Senedd too.

Feb 2013

In February 2013 the Mental Health Discrimination Bill became an Act – made possible because so many Mind supporters joined our campaign for change.

In fields, parks and allotments



people have looked after their mental health by joining an Ecominds project since the scheme began in 2009.

7 out of 10 people

experienced a significant increase in mental wellbeing by the time they left an Ecominds project.

Ecominds has helped

254 people

find full-time work.

366 people

find part-time work.

It helps just by being outdoors in a beautiful place surrounded by wildlife, but then I’m also able to contribute something and I feel like it’s being valued.
I’m not treated like a social outcast, I am respected and encouraged in all that I do here, and I love working with all the different groups.

By opening new charity shops

We provided more than



with the opportunity to build their confidence and gain new skills.

Our shops raise valuable funds by selling clothes, shoes, and household bric-a-brac that’s generously donated by members of the public.


We opened 12 more shops between 2012/13, in areas including Rawtenstall, Sheffield, Durham and Ware. We ended the financial year with 134 shops in total.

We’re empowering anyone with a mental health problem to make informed choices about how they live and recover.

We’re doubling the access to our information and support services, and supporting anyone with mental health problems to support each other so that people are empowered in making choices.

Empowering choice

Knowledge is power...

In 2012/13:

We made our online information easier to read and download.

The mental health information on our website was looked at 5.8m times.

We started giving away our information booklets in our shops and via our local Minds, free of charge.

We distributed over 230,000 booklets for people in need.

Our helplines gave out advice and support to over 40,000 queries!

And the result


of people who used our information were satisfied with it.


said they felt empowered to make an informed decision about their next steps.

I received some booklets free of charge to help me understand my psychological problem.
I found the booklets extremely helpful and I am starting to understand why things have been going so badly.
I feel stronger in myself. I have found out a great deal more about my symptoms. Thank you.

A little help from our friends...

We supported our Facebook ‘Elefriends’ to design and test a new social network which launched in February 2013.


Elefriends.org.uk is now providing a safe place to listen, share and be heard for thousands more people struggling with their mental health.

During 2012/13 Elefriends supported each other



That is

14,279 hours of support

We’re supporting people who are more likely to develop mental health problems to stay well. We want to help over one million people to stay well as a result of our resilience work.

Staying well

In 2013 we surveyed 2,000 people about stress at work and discovered:

1 in 3

people said their work life was either very or quite stressful.

1 in 5

people had taken a day off sick because of stress.

1 in 10

people had resigned from a job due to stress.

Taking care of business

Our Taking care of business campaign held its first interactive webinars.

They have been watched by more than 1,000 line managers and HR professionals.

In the workplace

Mind Workplace trained 4,400 employers and employees on topics including mental health awareness, anger management, confidence and self-esteem.


of the people we trained said they knew more about mental health because of the training.


who attended training said they would make positive changes to their wellbeing as a result.

In Wales

Mind Cymru has trained over


people in Mental Health First Aid (Wales) since 2008.

And... our local Minds

Our local Minds are helping people to stay well too.

For example, some are working with women in the later stages of pregnancy to help them build their mental resilience and stay well in the future.

We’re working to make sure that people who experience both mental health and other forms of discrimination are treated equally.

Removing inequality

Working with Black and minority ethnic communities

We’ve been helping several local Minds to work more closely with diverse communities, because almost


of the people they support are from BME communities.

In other areas, we’ve been addressing some of the challenges faced by young African Caribbean men – a group that is often significantly over-represented within parts of the mental health system.


In Manchester, our local Mind has been helping young African Caribbean men at risk of involvement with gangs.


In Birmingham, our local Mind has been helping young African Caribbean men who’ve had problems with housing.


In Suffolk, our local Mind has been producing more culturally appropriate material for the Muslim community.


In London, our local Minds have been helping young African Caribbean men in contact with the criminal justice system.

We’re making the most of our assets by building a culture of excellence and working with our partners to create an unstoppable momentum for better mental health.

A commitment to diversity, equality and full involvement of people who have experience to share is at the heart of everything we do.

Organisational excellence

Working with our partners

We built a wide range of successful partnerships across 2012/13, and we were chosen as charity of the year by:

Money Supermarket
Plumbing Trade Suppliers
British Medical Journal
Women in Advertising and Communications London (WACL)

The Mind Media Awards

The awards were our most successful yet.

The Media Awards had 450 guests, including Mind President and host Stephen Fry.

Stephen Fry

450 guests

We secured sponsors from organisations including:

Friends Life
Havas Worldwide

Friends old and new

We continued to work with successful partners, including:

London Wasps

We gained the support of new friends too, including:

Aggie MacKenzie

Aggie MacKenzie, How Clean is Your House star, who cycled from London to Paris in aid of Mind.

Frankie Sandford

Frankie Sandford, who joined Mind as a new ambassador.

This is a time of great potential in mental health. It’s been an excellent year for us at Mind, in England and Wales.
We’ve already achieved a lot this year. But, there’s still much to do.
We won’t give up until everyone with a mental health problem gets both support and respect.

Paul Farmer

Paul Farmer, Mind's Chief Executive

Once again, despite the challenging economic climate, Mind had another good year, leaving us in a strong financial position to face the future.

Expenditure was slightly more than income due to restricted funds for charitable activities received in 2011/12 and spend in 2012/13.



  • Shop sales and other activities
  • Grants
  • Voluntary income
  • Publication sales
  • Fees and other incomes
  • Total
  • 42%
  • 32%
  • 24%
  • 1%
  • 1%
  • £29,074,000


  • Cost of shop sales and other activity
  • Enabling social participation
  • Improving support and services
  • Empowering choice
  • Cost of voluntary income
  • Removing inequality of opportunity
  • Governance costs
  • Staying well
  • Total
  • 33%
  • 30%
  • 17%
  • 10%
  • 6%
  • 2%
  • 1%
  • 1%
  • £30,395,000

Expenditure was slightly more than income due to restricted funds for charitable activities received in 2011/12 and spent in 2012/13.

Mind brought me back from the edge. Without them, I don’t know how I would’ve found a way out. They helped me change the course of my life.

To everyone who supported us in 2012/13.

We couldn’t have come this far without your help.



15-19 Broadway
E15 4BQ

020 8519 2122


Mind Infoline: 0300 123 3393

Mind’s registered charity number is 219830.

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